Jen Rulon


Meet Jen RulonPowerhouse triathlon coach and uber talented athlete herself, Coach Jen is a stand for inspiration on and off the race course. She lives it big, loves hard and has a passion for athletes meeting and crushing their finish line goals.

What rocks your bliss?
Seeing people achieve their goals and making sh*t happen in their world. Whether it is crossing the finish line at an Ironman Triathlon, riding their bike for 6 hours by themselves (talk about a woman’s confidence elevating), get their first pull up or qualify for Boston Marathon/Ironman Kona.

Describe your perfect day.
Sleep in with the hubby. No alarm. Enjoy a cup of coffee with my husband. No emails, no rushing, just he and I to get connected before we start our day. Write my “Brain Dump” for the day, so I know what is going on and not to feel overwhelmed with my day. Once I do this, I feel that I have not wasted my day. Walk my pup. Get my workout in around 8:30 am. Eat breakfast. Enjoy another cup of coffee. Reach out to athletes, check their logs, and make sure they are on track for their goals. Get another workout in before 1:00 pm. Write, blog and journal for my book. Shut down the computer and phone after 5:00 pm until 8:00 am. Enjoy my evening with no work, a glass of wine and reruns of Madmen.

Share a huge goal you are rocking.
I want to qualify for Ironman World Championship Triathlon in Kona, Hawaii.

How do you celebrate you?
I head to the beach. I take time for me. I let the ocean, the waves, the sand sooth my
soul. If I don’t have an ocean, then I will head to the outdoor pool. Throw my earphones on, read magazines and veg out.

What inspires you?
My husband, he is fast and I love the calmness about him. My family, especially that little niece of mine, 7 years old in July.

What is your power outfit?
Dark Flare Jeans, White Cute Top, very simple, “J” Necklace, Chan Luu bracelet mingled with Pura Vida’s, simple diamond studs (from Target…shhh!) rocking wedges or heels. BAM!

SING, what is your karaoke song?
Brick House by the Commodores.

How do you handle setbacks?
Honestly, I look at the positives of the setback. I figure out what I can learn from this setback and how can I turn it around that it really isn’t a setback, it is just a different path for me. For example: Rolled my ankle. Tore two ligaments. Couldn’t run for 9 weeks. I worked on my swim, rocked my bike and did all upper body lifts. I have improved so much on all of the above. I just make setbacks work and learn from them and move on.

Gut reaction, what do you think of failure?
I hate it! But as I have gotten older, I have come to accept failure and that it is OK to fail. I think as a younger Jen would say about failure, I thought I would get “in trouble” or I wouldn’t be loved if I failed. What a bunch of BS! My family and friends love me for who I am, not for my successes. Man, it’s wonderful to be in your 40’s and own your life!

3 ways you rock the self LOVE

1. I OWN my body and my looks. I would look at my nose, my stomach (never flat enough), my booty (you have to embrace that if you have “Brick House” as your Karaoke song!) and I was never happy with it. Until I said to my husband, and myself “Enough is enough. You are beautiful, amazing, and strong.”
2. I have let go of negative juju in my life. Those people that bring you down, those energy suckers. I have moved on and haven’t looked back.
3. My Faith. I have learned a lot about myself over the last 10 years of my life and went through a lot of personal issues (four miscarriages, and I lost my Dad). When all of that happened, I knew there was something way bigger than I was. I woke up pretty f-ing quick.